Opportunities for starting your own business are endless nowadays. With the availability of online tools and software, setting up shop is very easy and convenient. However, penetrating a particular market can be challenging because so many companies are selling and offering the same products and services you are. In fact, you have to find ways to stand out among your competitors because of this.

It’s no longer enough to have capital and a dream when it comes to starting a business; you need to utilize tools to make the process more manageable for you. Here are some online tools that can help you:

Online Store

Whether you have a physical or virtual store, having an online store is essential. The website will put you on the virtual map, and it helps you streamline product shopping, service booking, and payment processing. If you’re not tech-savvy, you can use e-commerce platforms like Shopify to make things easier. What’s good about these types of platforms is that they handle everything from marketing and payments, to secure checkout and shipping. Not to mention track growth sales.

But if you wish to work on your website from scratch, one thing you need to take note of is to partner with a reliable payment channel. Make sure they have 24/7 customer support. Although for issues to never happen when it comes to these kinds of transactions, you will more or less experience it in the future, so it is better to be prepared.

Trello

It’s easy to get overwhelmed when you run a business with only a handful of people on your team. Trello makes tasks easier for the whole group to manage. This tool is basically a project board that allows everyone to see items that are in progress, finished or not yet done. It helps ease the workflow especially if you have time-sensitive projects like delivering items and many more.

Planner App

Running a business is always hectic, so it’s never a bad idea to get help from another app that lets you manage your time more effectively. While a project board is good for your team, a planner app will help you go through your tasks for work and home. It includes daily reminders, notifications, a journal, integration of Google Calendar, and more. You can also view how much time you spent on specific tasks with its quadrant view.

SEO & Link Building Tools

If you want more customers and business growth, word of mouth from friends and family is no longer enough. That is why SEO and link building tools are essential in ranking your website to be pushed as close to the front page of the search results as possible. Most internet users opt to click on the first few links after typing what they’re searching for, so it is crucial that you show up there.

There are generally three types of tools you’ll need: link research, prospecting, and for reporting. It is up to you whether to use free or paid tools but just make sure that you use a combination of the three to widen the reach of your website. You also have the choice of hiring a professional SEO expert and link builder or do it by yourself.

Web Analytics Service

For customers to purchase or visit your website, it must first be visible on the search page. SEO is important, but if you want to know how it impacts your site, tools like Google Analytics can give you an insight. It is free and it gives you a closer look at how it is doing well traffic-wise and you can use that data for a better digital strategy in the future.

The Bottom Line

Every business is different, and while there is no one-way and straightforward approach to success, you can take steps to help you get there. The tools mentioned above are just some of the basic ones that you’ll need when you want to run a business so make sure to explore and maybe you’ll discover the rights ones that will work the best for you. You don’t have to spend a lot of money to market your business online because there are free tools, but you may need to devote more time and effort.

What are some of the most essential tools that helped you run your business successfully? Share them below.

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Categories: Entrepreneurship